{"id":2392,"date":"2019-02-14T10:52:46","date_gmt":"2019-02-14T08:52:46","guid":{"rendered":"https:\/\/blog.benderimki.com\/?p=2392"},"modified":"2021-02-26T14:22:16","modified_gmt":"2021-02-26T11:22:16","slug":"calisan-memnuniyeti-arastirmasi","status":"publish","type":"post","link":"https:\/\/blog.benderimki.com\/index.php\/2019\/02\/14\/calisan-memnuniyeti-arastirmasi\/","title":{"rendered":"\u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"<p>H\u0131zl\u0131 ve anonim olarak <strong>\u00e7al\u0131\u015fan memnuniyeti ara\u015ft\u0131rmalar\u0131n\u0131<\/strong> bizimle yapabilirsiniz. 2009 y\u0131l\u0131ndan beri T\u00fcrkiye&#8217;nin ve d\u00fcnyan\u0131n \u00f6nde gelen firmalar\u0131n\u0131n pazar ve kamuoyu ara\u015ft\u0131rmalar\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz online anket platformumuz ile\u00a0<strong>\u00e7al\u0131\u015fan memnuniyeti ara\u015ft\u0131rmalar\u0131nda <\/strong>sizlere yard\u0131mc\u0131 oluyoruz.<\/p>\n<p>Peki \u00e7al\u0131\u015fan memnuniyeti ara\u015ft\u0131rmas\u0131 nedir ve neden \u00f6nemlidir? Bunlar i\u00e7in yaz\u0131m\u0131za g\u00f6z atabilirsin.<\/p>\n<p><strong>End\u00fcstri 4.0 ve \u0130nsan Fakt\u00f6r\u00fc<\/strong><\/p>\n<p>Son g\u00fcnlerde en \u00e7ok duydu\u011fumuz, konu\u015ftu\u011fumuz terimlerden birisi End\u00fcstri 4.0. Kimimiz bu kavram\u0131 derinlemesine ara\u015ft\u0131r\u0131p, detaylar\u0131na hakimken kimisi de genel hatlar\u0131yla konuyu biliyor. En genel haliyle bu olguyu tan\u0131mlamam\u0131z gerekirse end\u00fcstride daha fazla robot kullan\u0131lmas\u0131 diyebiliriz. Yerle\u015fik hayata ge\u00e7ilip, tar\u0131m toplumunun ortaya \u00e7\u0131k\u0131\u015f\u0131ndan itibaren insan kayna\u011f\u0131n\u0131n kullan\u0131m \u015fekli\u00a0Sanayi Devrimi\u2019 nin de etkisiyle ciddi oranda farkl\u0131la\u015fm\u0131\u015f olsa da hi\u00e7 bir zaman \u00f6nemini yitirmedi. Fabrikalarda insanlar\u0131n yerini robotlar ald\u0131, ancak bu robotlar\u0131 yapanlar ve \u00e7al\u0131\u015fmalar\u0131n\u0131 devam ettirmelerini sa\u011flayanlar yine insanlar.<\/p>\n<p>\u0130\u015f yerimiz ne kadar teknolojik olursa olsun uzun bir s\u00fcre daha insanlar\u0131n i\u015f ortamlar\u0131nda olacaklar\u0131 ve i\u015flerin y\u00fcr\u00fct\u00fclmesi a\u00e7\u0131s\u0131ndan \u00f6nemli rollerde olacaklar\u0131 kesin. \u0130\u015f hayat\u0131ndaki son 20 y\u0131la bakt\u0131\u011f\u0131m\u0131zda \u015firketlerin \u201cinsan kaynaklar\u0131na\u201d daha fazla \u00f6nem verdiklerini, onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 daha \u00e7ok dinlediklerini, i\u015f yerlerini, \u00e7al\u0131\u015fma d\u00fczenlerini buna g\u00f6re \u015fekillendirdiklerini g\u00f6r\u00fcyoruz.<\/p>\n<p>Peki g\u00fcn\u00fcm\u00fcz \u00e7al\u0131\u015fanlar\u0131 ne istiyorlar? Y\u0131llar i\u00e7inde istekleri ne do\u011frultuda de\u011fi\u015fiyor? En de\u011ferli kayna\u011f\u0131m\u0131z olan \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 \u015firketimize nas\u0131l daha ba\u011fl\u0131 hale getirebiliriz? \u0130\u015fte bu sorular\u0131n ve daha fazlas\u0131n\u0131n cevab\u0131n\u0131 \u015firketlerde yap\u0131lan <strong>\u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131 <\/strong>ile kolayl\u0131kla bulabiliriz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2393 aligncenter\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_3-300x200.jpg\" alt=\"\" width=\"331\" height=\"221\" srcset=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_3-300x200.jpg 300w, https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_3-480x320.jpg 480w, https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_3.jpg 510w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131 Neden \u00d6nemli? <\/strong><\/p>\n<p>Artan rekabetle birlikte kalifiye eleman bulma ve onu elde tutma g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131n\u0131n temel sorunu haline gelmi\u015f durumda. Bununla birlikte firmalar\u0131n fark yaratacaklar\u0131 i\u015flere imza atabilmesinin, hedeflenenleri ger\u00e7ekle\u015ftirebilmesinin ve piyasa paylar\u0131n\u0131 art\u0131rabilmesinin yolu \u201cmutlu ve kuruma ba\u011fl\u0131 \u00e7al\u0131\u015fan\u201d lar\u0131ndan ge\u00e7mektedir<\/p>\n<p>\u00c7al\u0131\u015fanlar\u0131 mutlu olmayan, kuruma ba\u011fl\u0131l\u0131klar\u0131n\u0131 sa\u011flayamam\u0131\u015f \u015firketlerde, i\u015f de\u011fi\u015fimlerinin y\u00fcksek oldu\u011fu g\u00f6zlemleniyor. Bu durum da kurum imaj\u0131n\u0131 olumsuz etkiliyor, kurumun piyasadaki pay\u0131n\u0131 ve karl\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131yor. Hi\u00e7 bir i\u015f veren zaman ve para harcayarak e\u011fitti\u011fi personelinin elinden kay\u0131p gitmesini istemez.<\/p>\n<p>Bir di\u011fer konu da potansiyeli olan ama motive olmad\u0131\u011f\u0131 i\u00e7in verim al\u0131namayan \u00e7al\u0131\u015fanlar. Hem en \u00f6nemli kayna\u011f\u0131m\u0131z olan \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 kaybetmemek, hem de onlar\u0131 motive ederek verimliliklerini art\u0131rma konusunda \u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131 kilit rol oynuyor.<\/p>\n<p>\u00a0<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2399 alignleft\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_4-300x200.jpg\" alt=\"\" width=\"333\" height=\"222\" srcset=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_4-300x200.jpg 300w, https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_4-480x320.jpg 480w, https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_4.jpg 510w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/strong><\/p>\n<p><strong>Peki \u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131n\u0131n Faydalar\u0131 Neler?<\/strong><\/p>\n<ul>\n<li>\u00c7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in i\u015f yerini d\u00f6rt duvardan fazlas\u0131 haline getirerek benimsemelerini sa\u011flamak<\/li>\n<li>\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131na etki eden fakt\u00f6rleri belirleyerek \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n y\u00f6neticileri ve \u00fcst y\u00f6netim hakk\u0131ndaki g\u00f6r\u00fc\u015flerini almak<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n kariyer planlar\u0131n\u0131 \u00f6\u011frenmek<\/li>\n<li>Kurum k\u00fclt\u00fcr\u00fcn\u00fcn \u00e7al\u0131\u015fanlar taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek<\/li>\n<li>Kurumdaki iyile\u015ftirme f\u0131rsatlar\u0131n\u0131 belirlemek<\/li>\n<li>Verimlili\u011fi artt\u0131rmak i\u00e7in aksiyon plan\u0131 \u00e7\u0131karmak<\/li>\n<li>Kurumdaki \u0130K uygulamalar\u0131n\u0131n (performans sistemi, \u00fccret ve \u00f6d\u00fcllendirme sistemi vb.) etkinli\u011fini \u00f6l\u00e7mek<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n motivasyonlar\u0131n\u0131 art\u0131racak noktalar\u0131 belirlemek<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n e\u011fitim ihtiya\u00e7lar\u0131n\u0131 belirlemek, bu do\u011frultuda e\u011fitim planlar\u0131n\u0131n olu\u015fturulmas\u0131n\u0131 sa\u011flamak<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n kurumdan maddi ve manevi beklentilerini belirlemek<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n kurum imaj\u0131 hakk\u0131nda g\u00f6r\u00fc\u015flerini belirlemek<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2395 alignright\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_2-300x188.jpg\" alt=\"\" width=\"362\" height=\"227\" srcset=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_2-300x188.jpg 300w, https:\/\/blog.benderimki.com\/wp-content\/uploads\/2018\/12\/cal\u0131\u015fan-memnuniyeti_2.jpg 544w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<p>Yukar\u0131da sayd\u0131\u011f\u0131m\u0131z \u00e7\u0131kt\u0131lar sadece buz da\u011f\u0131n\u0131n g\u00f6r\u00fcnen k\u0131sm\u0131. Periyodik olarak yap\u0131lan \u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmalar\u0131 do\u011fru de\u011ferlendirmelerden ge\u00e7tikten sonra \u00e7ok de\u011ferli bilgileri bar\u0131nd\u0131rmaktad\u0131rlar. Kurumun g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini tespit ederek, f\u0131rsatlar i\u00e7in aksiyon, tehditleri i\u00e7in \u00f6nlem almas\u0131n\u0131 sa\u011flar. \u015eirkettin temellerinin sa\u011flamla\u015fmas\u0131 i\u00e7in \u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmalar\u0131\u2019 n\u0131n d\u00fczenli olarak ve tarafs\u0131zca yap\u0131lmas\u0131 olduk\u00e7a \u00f6nemlidir.<\/p>\n<p>Ara\u015ft\u0131rma yap\u0131ld\u0131ktan, veriler topland\u0131ktan ve yorumland\u0131ktan sonraki a\u015fama ise en \u00f6nemli basamakt\u0131r: Sonu\u00e7lar do\u011frultusunda aksiyon almak. \u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131&#8217;n\u0131n bu a\u015famas\u0131nda \u00fcst y\u00f6netime, y\u00f6neticilere ve insan kaynaklar\u0131na ciddi sorumluluklar d\u00fc\u015fmektedir. \u00c7al\u0131\u015fanlar\u0131n d\u00fc\u015f\u00fcnceleri do\u011frultusunda kurum s\u00fcre\u00e7leri g\u00f6zden ge\u00e7irilmeli, kimisi gerekiyorsa tamamen ortadan kald\u0131r\u0131lmal\u0131, de\u011fi\u015ftirilmeli, kimisi g\u00fcncellenmeli ya da iyile\u015ftirilmelidir.<\/p>\n<p>Mutlu \u00e7al\u0131\u015fanlar ayn\u0131 zamanda motive, i\u015fine odaklanm\u0131\u015f, \u00e7al\u0131\u015ft\u0131\u011f\u0131 yere kakt\u0131 sa\u011flayan bireylerdir. \u015eirketinizin \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n g\u00f6z\u00fcnden nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc merak ediyor musunuz? Yoksa siz zaten d\u00fczenli olarak \u015firketini \u00e7al\u0131\u015fanlar\u0131n\u0131n a\u011fz\u0131ndan dinleyenlerden misiniz?<\/p>\n<p>\u00a0<\/p>\n<p><strong>Bizimle \u00c7al\u0131\u015f\u0131n<\/strong><\/p>\n<p>\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n sesini duymak, \u015firketinizin koridorlar\u0131nda neler f\u0131s\u0131ldan\u0131yor \u00f6\u011frenmek i\u00e7in \u00c7al\u0131\u015fan Memnuniyeti Ara\u015ft\u0131rmas\u0131 yapmak isterseniz biz bir t\u0131k uza\u011f\u0131n\u0131zday\u0131z. Ara\u015ft\u0131rman\u0131z\u0131 online olarak yaparak hem zamandan hem de b\u00fct\u00e7enizden tasarruf edebilirsiniz. <a href=\"https:\/\/benderimki.com\/iletisim.aspx\">Bilgi almak i\u00e7in t\u0131klay\u0131n<\/a>\u2026<\/p>\n\n\n\nBu sayfadaki i\u00e7eri\u011fin t\u00fcm haklar\u0131\u00a0<a style=\"pointer-events: none;\" tabindex=\"-1\" href=\"https:\/\/benderimki.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.benderimki.com<\/a>\u00a0sitesine aittir. Burada sa\u011flanan bilgilerin do\u011frudan veya dolayl\u0131, herhangi bir \u015fekilde kullan\u0131lmas\u0131 durumunda referans g\u00f6sterilmesi zorunludur.\n\n\n\n<strong>Bizi daha yak\u0131ndan takip etmek i\u00e7in:<\/strong>\n\n<a style=\"pointer-events: none;\" tabindex=\"-1\" href=\"https:\/\/www.facebook.com\/Ben-derim-ki-244247645619571\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-455\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2016\/11\/facebook-770688_1280.png\" alt=\"\" width=\"46\" height=\"46\" \/><\/a> <a style=\"pointer-events: none;\" tabindex=\"-1\" href=\"https:\/\/twitter.com\/ben_derim_ki\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-456\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2016\/11\/twitter-667462_1280.png\" alt=\"\" width=\"46\" height=\"46\" \/><\/a> <a style=\"pointer-events: none;\" tabindex=\"-1\" href=\"https:\/\/www.instagram.com\/benderimki_official\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2804\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2019\/04\/LogoInstagram.png\" sizes=\"(max-width: 46px) 100vw, 46px\" alt=\"\" width=\"46\" height=\"47\" \/><\/a> <a style=\"pointer-events: none;\" tabindex=\"-1\" href=\"https:\/\/www.youtube.com\/user\/benderimki\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2996\" src=\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2019\/05\/youtube.png\" alt=\"\" width=\"68\" height=\"47\" \/><\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>H\u0131zl\u0131 ve anonim olarak \u00e7al\u0131\u015fan memnuniyeti ara\u015ft\u0131rmalar\u0131n\u0131 bizimle yapabilirsiniz. 2009 y\u0131l\u0131ndan beri T\u00fcrkiye&#8217;nin ve d\u00fcnyan\u0131n \u00f6nde gelen firmalar\u0131n\u0131n pazar ve kamuoyu ara\u015ft\u0131rmalar\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz online anket platformumuz ile\u00a0\u00e7al\u0131\u015fan memnuniyeti ara\u015ft\u0131rmalar\u0131nda sizlere yard\u0131mc\u0131 oluyoruz. Peki \u00e7al\u0131\u015fan memnuniyeti ara\u015ft\u0131rmas\u0131 nedir ve neden \u00f6nemlidir? Bunlar i\u00e7in yaz\u0131m\u0131za g\u00f6z atabilirsin&#8230;.<\/p>\n","protected":false},"author":7,"featured_media":2394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[11,95,209,210,223,212,211],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/2392"}],"collection":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/comments?post=2392"}],"version-history":[{"count":18,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/2392\/revisions"}],"predecessor-version":[{"id":8159,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/2392\/revisions\/8159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/media\/2394"}],"wp:attachment":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/media?parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/categories?post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/tags?post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}