![\"\"](\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2019\/07\/Giysi1-1024x1024.png\")
<\/figure><\/div>\n\n\n\nAra\u015ft\u0131rmam\u0131za kat\u0131lanlar\u0131n %38’i daha pahal\u0131 bile olsa ayn\u0131 \u00f6zelliklerdeki \u00fcr\u00fcnlerden marka olan\u0131n\u0131 tercih edece\u011fini belirtti. \u0130lgin\u00e7 olan ise her zaman al\u0131\u015fveri\u015fe daha d\u00fc\u015fk\u00fcn oldu\u011fu s\u00f6ylenen kad\u0131nlar\u0131n %30’u marka olan \u00fcr\u00fcn\u00fc tercih ederken, erkeklerde ise oran %45’e \u00e7\u0131k\u0131yor. Bu da erkeklerin marka \u00fcr\u00fcn kullan\u0131m\u0131na kad\u0131nlara g\u00f6re %50 daha fazla \u00f6nem verdi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n
Marka \u00fcr\u00fcnleri tercih etmenin bir\u00e7ok nedeni olabilir tabii. Garanti s\u00fcresi, servis \u015fartlar\u0131, kolay ula\u015f\u0131l\u0131rl\u0131\u011f\u0131, s\u0131n\u0131f ve stat\u00fc sa\u011flama gibi sosyolojik, motivasyon y\u00fckseltme gibi de psikolojik etkenler markalar\u0131 bizim i\u00e7in vazge\u00e7ilmez k\u0131labiliyor.
\u00dcr\u00fcn\u00fcn i\u015flevselli\u011fi bir yana art\u0131k sat\u0131n ald\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnler bizler i\u00e7in daha derin anlamlar ta\u015f\u0131yor. Kendimizi ifade etmek, al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 devam ettirmek, toplumda kabul g\u00f6rmek ve bir par\u00e7as\u0131 olmak i\u00e7in marka \u00fcr\u00fcnlere y\u00f6nelebiliyoruz.<\/p>\n\n\n\n
![\"\"](\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2019\/07\/Giysi2-1-1024x1024.png\")
<\/figure><\/div>\n\n\n\nGiydi\u011fimiz k\u0131yafetler, gitti\u011fimiz restoranlar, kulland\u0131\u011f\u0131m\u0131z y\u00fcksek teknolojili telefonlar, parf\u00fcm\u00fcm\u00fcz, saatimiz asl\u0131nda toplum i\u00e7indeki kimli\u011fimizi olu\u015fturuyor. Bu \u00fcr\u00fcnlere sahip olmak bizi mutlu ediyor.
Bu tezi ara\u015ft\u0131rma sonu\u00e7lar\u0131m\u0131zla da destekliyoruz. Kat\u0131l\u0131mc\u0131lar\u0131m\u0131z\u0131n %56’s\u0131 markal\u0131 bir \u00fcr\u00fcne sahip olman\u0131n daha mutlu hissettirdi\u011fini s\u00f6yl\u00fcyor. 15-20 ya\u015f aras\u0131nda ise bu oran %63’e \u00e7\u0131k\u0131yor. <\/p>\n\n\n\n
![\"\"](\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2019\/07\/Marka1-1-1024x1024.png\")
<\/figure><\/div>\n\n\n\nBir \u00fcr\u00fcn almak i\u00e7in ma\u011fazaya girdi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. \u00d6n\u00fcn\u00fczde farkl\u0131 markalardan 2 se\u00e7enek var. Birisi \u00e7ok bilinen bir marka, di\u011feri ise daha az bilinen bir marka. Sence bu iki \u00fcr\u00fcnlerin fiyatlar\u0131 nas\u0131l olmal\u0131? Bilinen markaya sahip olan \u00fcr\u00fcn\u00fcn daha pahal\u0131 olmas\u0131 kabul edilebilir mi?<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":" Merhaba de\u011ferli benderimki.com ailesi! Hangimiz daha g\u00fczel giysiler giyip, daha l\u00fcks yerlerde tatil yapmak, daha kaliteli ara\u00e7 ve evlere sahip olmak istemiyoruz ki? Hayal g\u00fcc\u00fc ve isteklerimizin elbette ki s\u0131n\u0131r\u0131 yok. Sonu\u00e7ta \u00e7evremizdeki insanlar da hep ‘daha fazlas\u0131n\u0131’ istemiyorlar m\u0131? Sanayi devrimiyle ba\u015flayan fabrikala\u015fma s\u00fcrecinin…<\/p>\n","protected":false},"author":11,"featured_media":3177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[267,269,11,95,268,234,106],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/3174"}],"collection":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/comments?post=3174"}],"version-history":[{"count":44,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/3174\/revisions"}],"predecessor-version":[{"id":8186,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/3174\/revisions\/8186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/media?parent=3174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/categories?post=3174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/tags?post=3174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Kat\u0131l\u0131mc\u0131lar\u0131m\u0131z\u0131n %43’\u00fc bir \u00fcr\u00fcn\u00fcn de\u011ferini markas\u0131n\u0131n belirledi\u011fini s\u00f6yl\u00fcyor. Ayr\u0131ca bir \u00fcr\u00fcn\u00fcn pahal\u0131 olmas\u0131 daha kaliteli oldu\u011funu g\u00f6sterir diyenlerin oran\u0131 %27. Bu iki soruya verilen cevaplar\u0131 k\u0131yaslad\u0131\u011f\u0131m\u0131zda markan\u0131n, \u00fcr\u00fcn\u00fcn fiyat\u0131 \u00fczerinde etkili olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Ancak, her pahal\u0131 \u00fcr\u00fcn\u00fcn de kaliteli olmad\u0131\u011f\u0131n\u0131n fark\u0131nday\u0131z. <\/p>\n\n\n\n\n\n\n\n\nBizi daha yak\u0131ndan takip etmek i\u00e7in:<\/strong>\n\n![\"\"](\"https:\/\/blog.benderimki.com\/wp-content\/uploads\/2016\/11\/facebook-770688_1280.png\")
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