{"id":4080,"date":"2019-10-09T17:54:12","date_gmt":"2019-10-09T14:54:12","guid":{"rendered":"https:\/\/blog.benderimki.com\/?p=4080"},"modified":"2021-02-19T16:17:11","modified_gmt":"2021-02-19T13:17:11","slug":"hayalinizdeki-arac-mustang","status":"publish","type":"post","link":"https:\/\/blog.benderimki.com\/index.php\/2019\/10\/09\/hayalinizdeki-arac-mustang\/","title":{"rendered":"Hayalinizdeki Ara\u00e7 Mustang!"},"content":{"rendered":"\n

Ford Mustang’i d\u00fcnyan\u0131n en \u00e7ok satan spor arabalar\u0131 listesinde zirveye ta\u015f\u0131yan en b\u00fcy\u00fck \u00f6zellik hangisi? Arac\u0131n akl\u0131n\u0131z\u0131 ba\u015f\u0131n\u0131zdan alacak motor g\u00fcc\u00fc m\u00fc? Yoksa m\u00fcthi\u015f bir reklam kabiliyetiyle haz\u0131rlanm\u0131\u015f t\u00fcketiciye hitap eden reklam filmleri mi? <\/p>\n\n\n\n

\u0130sterseniz bu sorular\u0131n cevaplar\u0131n\u0131 Mustang’in olu\u015fum hikayesini inceleyerek birlikte de\u011ferlendirelim.<\/p>\n\n\n\n

Ford ara\u00e7lar\u0131 hakk\u0131nda bilgi arad\u0131\u011f\u0131n\u0131zda g\u00f6z\u00fcn\u00fcze ilk \u00e7arpan s\u00fcre\u00e7lerden birinin firman\u0131n bu markay\u0131 \u00fcretirken izledi\u011fi yol olacakt\u0131r. Tasarlanan her model i\u00e7in binlerce t\u00fcketici incelemesi bulacaks\u0131n\u0131z. \u00dcr\u00fcn geli\u015ftirme ve pazarlama a\u015famalar\u0131nda d\u00f6nemin di\u011fer markalar\u0131ndan farkl\u0131 yeni veri toplama s\u00fcre\u00e7leri geli\u015ftiren firma bu y\u00f6n\u00fcyle olduk\u00e7a etkileyici sonu\u00e7lara imza atm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Mustang markas\u0131 olu\u015fturmak i\u00e7in farkl\u0131 ya\u015f gruplar\u0131yla bir \u00e7ok ara\u015ft\u0131rma yapan Ford ayn\u0131 zamanda kad\u0131nlar\u0131n da araba almaya ba\u015flamalar\u0131yla birlikte bir ailenin birden fazla araca sahip oldu\u011funu ke\u015ffeder. Kad\u0131nlar i\u00e7in kullanacaklar\u0131 araba kolay park edilebilir, k\u00fc\u00e7\u00fck, g\u00f6steri\u015fli, manevra g\u00fcc\u00fc y\u00fcksek olmal\u0131d\u0131r. Ayn\u0131 zamanda gen\u00e7 al\u0131c\u0131lar i\u00e7in de kar\u015f\u0131lanabilir fiyatta olmas\u0131 gerekmektedir.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

1<\/sup> Ford’un ba\u015f tasar\u0131mc\u0131s\u0131 Gordon Platto konu\u015fmalar\u0131nda bir otomobilin sadece d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015ften ibaret olmad\u0131\u011f\u0131n\u0131 fonsiyonel olmas\u0131n\u0131n da bir o kadar \u00f6nemli oldu\u011funu belirtmektedir. Platto \u201cM\u00fc\u015fterileri dinleyerek ve ara\u00e7lar\u0131n\u0131 nas\u0131l kulland\u0131klar\u0131n\u0131 g\u00f6zlemleyerek \u00e7ok \u015fey \u00f6\u011freniyoruz.\u201d diyerek s\u00fcreci daha iyi anlamam\u0131z\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/strong><\/p>\n\n\n\n

2<\/sup> Ford tasar\u0131mc\u0131lar\u0131, m\u00fchendisleri ve \u00fcr\u00fcn pazarlamac\u0131lar\u0131 yapt\u0131klar\u0131 t\u00fcketici g\u00f6zlemleriyle ileriye d\u00f6n\u00fck, deneysel spor otomobil konseptini ortaya \u00e7\u0131kar\u0131rlar. Mustang’in ilk prototipi 1962 y\u0131l\u0131nda sergilenir ve b\u00fcy\u00fck ilgi g\u00f6r\u00fcr. 1964 y\u0131l\u0131nda ilk \u00fcretimi ger\u00e7ekle\u015fir. Tarihte ilk kez b\u00fcy\u00fck bir otomobil \u00fcreticisi 3 b\u00fcy\u00fck televizyon a\u011f\u0131nda e\u015f zamanl\u0131 olarak programlara sponsor olmu\u015ftur. 29 milyon evde tan\u0131t\u0131mlar\u0131 izlenen Mustang, 2600’den fazla gazeteye de haber olmu\u015ftur. <\/p>\n\n\n\n

\u0130lk seride Mustang, sadece iki ki\u015finin yolculuk edebilece\u011fi \u015fekilde tasarlanm\u0131\u015ft\u0131. Yap\u0131lan anketlerden elde edilen m\u00fc\u015fteri verileri g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda<\/strong> 4 ki\u015filik bir arac\u0131n hem aileler i\u00e7in, hem de \u00f6zel kullan\u0131mlar i\u00e7in uygun olabilece\u011fine karar verilir ve tasar\u0131m bu \u015fekilde de\u011fi\u015ftirilir.<\/p>\n\n\n\n

Ford, Farkl\u0131 e\u011fitim durumu ve meslekten bir\u00e7ok ki\u015fiyle ara\u015ft\u0131rma yaparak 1974 y\u0131l\u0131nda Mustang 2’yi piyasaya s\u00fcrer. Mustang 2, 1974 model y\u0131l\u0131nda 285.900’den fazla sat\u0131lm\u0131\u015ft\u0131r. 1973 model y\u0131l\u0131ndaki sat\u0131\u015flar\u0131na g\u00f6re % 135 art\u0131\u015f g\u00f6sterir. Sat\u0131\u015f sonu\u00e7lar\u0131 ayn\u0131 zamanda 1974 Mustang 2’nin gen\u00e7, iyi e\u011fitimli ve iyi \u00fccretli t\u00fcketiciler aras\u0131nda g\u00fc\u00e7l\u00fc bir \u00e7ekicili\u011fe sahip oldu\u011funu da g\u00f6sterir. <\/p>\n\n\n\n

Mustang 2 m\u00fc\u015fterisinin % 61’i evliydi, % 33’\u00fc \u00e7ocu\u011fu yoktu ve % 63’\u00fc ise sat\u0131n al\u0131mlar\u0131n\u0131n ard\u0131ndan iki veya daha fazla araba sahibi oldu. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Zaman t\u00fcnelinde ilerledi\u011fimizde anl\u0131yoruz ki; Mustang, yapt\u0131rd\u0131\u011f\u0131 pazar ara\u015ft\u0131rmalar\u0131nda tespit etti\u011fi t\u00fcketici genel isteklerinden \u00f6zel bir pazar yaratan ve olduk\u00e7a iyi tan\u0131mlanm\u0131\u015f al\u0131c\u0131 taleplerine cevap veren \u00fcretimler yaparak y\u0131llar boyunca parmakla g\u00f6sterilen bir marka haline d\u00f6n\u00fc\u015febildi.<\/strong> \u00dcretilen her araban\u0131n kendine ait farkl\u0131 \u00f6zellikleri bulunsa da hepsi tek bir amaca hizmet ediyor; o da m\u00fc\u015fteri isteklerini tan\u0131y\u0131p, kar\u015f\u0131layabilmek. <\/p>\n\n\n\n

E\u011fer siz de efsane bir marka yaratma hayalini kuruyorsan\u0131z umar\u0131m bu yaz\u0131m\u0131zda de\u011findi\u011fimiz noktalardan ilham alabilirsiniz.<\/p>\n\n\n\n

Son olarak Philip Kotler’in unutmamam\u0131z gereken c\u00fcmlesiyle yaz\u0131m\u0131z\u0131 noktalayal\u0131m “Stratejik pazarlama, ara\u015ft\u0131rma ile ba\u015flar.”<\/strong>\n<\/p>\n\n\n\n\nBu sayfadaki i\u00e7eri\u011fin t\u00fcm haklar\u0131\u00a0www.benderimki.com<\/a>\u00a0sitesine aittir. Burada sa\u011flanan bilgilerin do\u011frudan veya dolayl\u0131, herhangi bir \u015fekilde kullan\u0131lmas\u0131 durumunda referans g\u00f6sterilmesi zorunludur.\n\n\n\nBizi daha yak\u0131ndan takip etmek i\u00e7in:<\/strong>\n\n\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a>\n\n\n\n\n

Kaynaklar: <\/p>\n\n\n\n

1. https:\/\/www.reliableplant.com\/Read\/3802\/market-research-drives-product-development-at-ford<\/a>
2. https:\/\/media.ford.com\/content\/dam\/fordmedia\/North%20America\/US\/2013\/09\/17\/The_Mustang_Story.pdf<\/a><\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

Ford Mustang’i d\u00fcnyan\u0131n en \u00e7ok satan spor arabalar\u0131 listesinde zirveye ta\u015f\u0131yan en b\u00fcy\u00fck \u00f6zellik hangisi? Arac\u0131n akl\u0131n\u0131z\u0131 ba\u015f\u0131n\u0131zdan alacak motor g\u00fcc\u00fc m\u00fc? Yoksa m\u00fcthi\u015f bir reklam kabiliyetiyle haz\u0131rlanm\u0131\u015f t\u00fcketiciye hitap eden reklam filmleri mi? \u0130sterseniz bu sorular\u0131n cevaplar\u0131n\u0131 Mustang’in olu\u015fum hikayesini inceleyerek birlikte de\u011ferlendirelim. Ford…<\/p>\n","protected":false},"author":3,"featured_media":4087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[340,95,108,317,32,245,279,341],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/4080"}],"collection":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/comments?post=4080"}],"version-history":[{"count":30,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/4080\/revisions"}],"predecessor-version":[{"id":7768,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/posts\/4080\/revisions\/7768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/media\/4087"}],"wp:attachment":[{"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/media?parent=4080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/categories?post=4080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.benderimki.com\/index.php\/wp-json\/wp\/v2\/tags?post=4080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}