{"id":5541,"date":"2020-04-24T06:24:32","date_gmt":"2020-04-24T03:24:32","guid":{"rendered":"https:\/\/blog.benderimki.com\/?p=5541"},"modified":"2021-02-19T14:27:19","modified_gmt":"2021-02-19T11:27:19","slug":"turkiye-sosyal-medya-aliskanliklari","status":"publish","type":"post","link":"https:\/\/blog.benderimki.com\/index.php\/2020\/04\/24\/turkiye-sosyal-medya-aliskanliklari\/","title":{"rendered":"T\u00fcrkiye’nin Sosyal Medya Al\u0131\u015fkanl\u0131klar\u0131"},"content":{"rendered":"\n
Bu ara\u015ft\u0131rmam\u0131z\u0131, i\u00e7inde bulundu\u011fumuz milenyuma damgas\u0131n\u0131 vuran, hayat tarz\u0131m\u0131z\u0131 ve ya\u015fam al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 tamam\u0131yla de\u011fi\u015ftiren sosyal medya \u00fczerine yapt\u0131k. <\/p>\n\n\n\n
Teknolojinin geli\u015fmesiyle herkesin bir bilgisayar\u0131n\u0131n olmas\u0131, internetin yayg\u0131nla\u015fmas\u0131 ve ak\u0131ll\u0131 telefonlar\u0131n herkesin elinden d\u00fc\u015fmez hale gelmesiyle beraber sosyal medyan\u0131n hayat\u0131m\u0131za \u00e7ok h\u0131zl\u0131 girebilmesi i\u00e7in t\u00fcm altyap\u0131 haz\u0131rd\u0131. Sosyal ili\u015fkilerin \u00e7ok \u00f6nemli oldu\u011fu bir d\u00fcnyada sosyal medya da hayatlar\u0131m\u0131z\u0131n en derinlerine kadar girmi\u015f durumda. <\/p>\n\n\n\n
N<\/a><\/strong>G Ara\u015ft\u0131rma<\/strong><\/a> olarak T\u00fcrkiye’de sosyal medya kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131n bug\u00fcnlerde hangi d\u00fczeyde oldu\u011funu g\u00f6rmek i\u00e7in online ara\u015ft\u0131rma platformumuz <\/strong>benderimki.com<\/strong><\/a> \u00fczerinde bir ara\u015ft\u0131rma yapt\u0131k. 17-21 Nisan 2020 tarihleri aras\u0131nda 15 ya\u015f \u00fczeri 2075 ki\u015finin kat\u0131l\u0131m\u0131yla T\u00fcrkiye genelinde yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rman\u0131n ilgin\u00e7 sonu\u00e7lar\u0131 var.<\/strong> Hadi birlikte inceleyelim! <\/p>\n\n\n\n Ka\u00e7\u0131m\u0131z sosyal medya kullan\u0131yor?<\/strong><\/p>\n\n\n\n Sabah kalkt\u0131\u011f\u0131m\u0131z andan itibaren elimizden d\u00fc\u015f\u00fcrmedi\u011fimiz telefonlar\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131nda sosyal medya var. \u00d6yle ki her 20 ki\u015fiden 19’u sosyal medya kullan\u0131yor<\/span>.<\/p>\n\n\n\n T\u00fcrkiye’de en \u00e7ok tercih edilen sosyal medya hangisi?<\/strong><\/p>\n\n\n\n \u0130nsanlar taraf\u0131ndan b\u00fcy\u00fck ilgi g\u00f6ren sosyal medya kanallar\u0131n\u0131n \u00f6ne \u00e7\u0131kan ana \u00f6zellikleri farkl\u0131 ki\u015filer taraf\u0131ndan da en \u00e7ok tercih edilen olmas\u0131na neden oluyor. Kimimiz d\u00fc\u015f\u00fcncelerini payla\u015faca\u011f\u0131 platformlar\u0131 tercih ederken, kimimiz ise ya\u015fant\u0131s\u0131n\u0131 foto\u011fraf veya video yard\u0131m\u0131 ile payla\u015fabilece\u011fi kanallara y\u00f6neliyor. Peki, T\u00fcrkiye’de en \u00e7ok hangi sosyal medya kanal\u0131 tercih ediliyor?<\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n en s\u0131k kulland\u0131\u011f\u0131 sosyal medya kanal\u0131 %58’lik oran\u0131yla Instagram oldu. K\u0131sa s\u00fcre \u00f6ncesine kadar gen\u00e7lerin yo\u011funlukta oldu\u011fu Instagram art\u0131k her ya\u015f grubundan kullan\u0131c\u0131ya ula\u015fm\u0131\u015f durumda. D\u00fcnyan\u0131n en b\u00fcy\u00fck video k\u00fct\u00fcphanelerinden biri olan YouTube ise %18’lik oran\u0131yla 2. s\u0131rada tercih ediliyor. T\u00fcrkiye’de her kesime ula\u015fmay\u0131 ba\u015farabilmi\u015f Facebook, en s\u0131k kullan\u0131lanlar a\u00e7\u0131s\u0131ndan %13’l\u00fck oran\u0131yla 3. s\u0131ray\u0131 ald\u0131. G\u00fcndemin h\u0131zl\u0131 bir \u015fekilde takip edilebildi\u011fi Twitter %9’luk oran\u0131yla 4. s\u0131rada.<\/p>\n\n\n\n Sosyal medyay\u0131 neden kullan\u0131yoruz?<\/strong><\/p>\n\n\n\n Sosyal medyan\u0131n bu denli ilgi g\u00f6rmesinin nedenlerinden biri her ya\u015ftan, her kesimden insan i\u00e7in ilgi \u00e7ekecek farkl\u0131 se\u00e7enekler sunmas\u0131. Hangi se\u00e7enekler daha \u00f6n plana \u00e7\u0131k\u0131yor ve kullan\u0131mlarda belirleyici oluyor sorusunun cevab\u0131n\u0131 ara\u015ft\u0131rmam\u0131zla cevaplam\u0131\u015f olduk.<\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n sosyal medyay\u0131 kullanmalar\u0131n\u0131n ana nedenlerine bakt\u0131\u011f\u0131m\u0131zda<\/span>; %24’\u00fc bo\u015f zaman\u0131n\u0131 de\u011ferlendirmek, %22’si e\u011flenmek, %18’i yeni \u015feyler \u00f6\u011frenmek, %14’\u00fc ise tan\u0131d\u0131klar\u0131yla ileti\u015fimde kalmak i\u00e7in sosyal medya kulland\u0131\u011f\u0131n\u0131 ifade etti. 2020 y\u0131l\u0131n\u0131 en \u00e7ok etkileyen, \u00fclkemizin ve d\u00fcnyan\u0131n g\u00fcndemine oturan koronavir\u00fcs burada da kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. %8’lik kesim son g\u00fcnlerde koronavir\u00fcs salg\u0131n\u0131na dair bilgi edinmek ana amac\u0131yla sosyal medya kullan\u0131yor.<\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n sosyal medya kullanmalar\u0131n\u0131n t\u00fcm nedenlerine bakt\u0131\u011f\u0131m\u0131zda<\/span> ana sebepler aras\u0131nda yer edinemeyenler de \u00f6n plana \u00e7\u0131kmaya ba\u015fl\u0131yor. S\u0131ralama \u015fu \u015fekilde olu\u015ftu:<\/p>\n\n\n\n